<?xml version="1.0" encoding="UTF-8"?>
<!--
  UPStandards sitemap.

  Only the high-intent marketing pages are listed here: splash,
  signup, login. Legal pages (terms, privacy, baa, dpa, msa) are
  intentionally excluded — they remain publicly crawlable via the
  footer links on the splash, so Google will still index them and
  surface them for direct-intent searches like "UPStandards BAA",
  but they don't compete for sitelinks or visible spots in brand
  search results for a thin-marketing-surface new site.

  When the marketing surface grows (Features, Pricing, About,
  Security, blog), revisit: at that point legal docs can be added
  back without dominating brand search, since they'll be diluted
  by the other pages.

  Auth-gated pages (dashboard, admin, clinical, etc.) remain
  excluded from both the sitemap and crawlability — see robots.txt.
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <url>
    <loc>https://upstandards.net/</loc>
    <lastmod>2026-05-13</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
  </url>

  <url>
    <loc>https://upstandards.net/signup.html</loc>
    <lastmod>2026-05-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://upstandards.net/login.html</loc>
    <lastmod>2026-05-13</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <!-- Marketing surface (added 2026-05-21 as the site grew, per the note above). -->
  <url>
    <loc>https://upstandards.net/accreditation.html</loc>
    <lastmod>2026-05-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <url>
    <loc>https://upstandards.net/pricing.html</loc>
    <lastmod>2026-05-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://upstandards.net/security.html</loc>
    <lastmod>2026-05-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
  </url>

  <url>
    <loc>https://upstandards.net/about.html</loc>
    <lastmod>2026-05-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <!-- Educational resource pages (SEO explainers). -->
  <url>
    <loc>https://upstandards.net/environment-of-care-rounds.html</loc>
    <lastmod>2026-05-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

  <url>
    <loc>https://upstandards.net/chart-audits.html</loc>
    <lastmod>2026-05-21</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

</urlset>
